What Are Banners? Banners are a common type of digital advertisement that appear in the form of images, graphics, or animations on websites, apps, or social media platforms. They are usually placed at the top, side, or within the content of a page to catch the viewer’s attention. Banner ads are often used in display […]
Behavioral Targeting (BT)
What Is Behavioral Targeting? Behavioral Targeting (BT) is a digital marketing strategy that shows ads to people based on their past online behavior—such as the websites they’ve visited, what they’ve searched for, or what they’ve purchased. This type of targeting uses tools like cookies to track user activity and helps advertisers deliver more relevant and […]
CPM (Cost Per Thousand Impressions)
What Is CPM in Digital Marketing? CPM stands for Cost Per Thousand Impressions (with “M” being the Roman numeral for 1,000). It’s one of the most commonly used pricing models in display advertising, where advertisers pay a set amount for every 1,000 times their ad is shown—regardless of whether someone clicks on it or not. […]
Run of Network (RON)
What Is Run of Network (RON)? Run of Network (RON) is a type of digital advertising where your ad is shown across a network of websites, not just one. Instead of limiting ad visibility to a single site (like in Run of Site (ROS)), RON allows your campaign to appear on any site within an […]
Run of Site (ROS)
What Is Run of Site (ROS)? Run of Site (ROS) is a type of digital ad placement where your ad is allowed to appear on any page of a specific website. Whether it’s the homepage, a product page, or even a lesser-viewed blog article—your ad rotates through open spots across the entire site. This method […]