What is Yandex?
Yandex remains the most popular search engine in Russia and other former Soviet Union countries because of its advanced algorithms designed for handling the Cyrillic language as well as regional queries. While it has tried English version services, its main strength still lies in Russian markets’ search queries and user behavior insights. As with Google Ads, Yandex Direct—its pay-per-click advertisement service—lets marketers purchase keywords and show ads within the Yandex ecosystem. Other products in the ecosystem include in-depth analytics accounts with Yandex. Metrica and custom cartography with Yandex.Maps. Unlike Google, which focuses on backlinks and other common ranking factors, Yandex pays more attention to geotargeting, Cyrillic SEO, and its lesser-known ranking criteria.
Related Terms: Yandex Direct, Russian SEO, Yandex, and Cyrillic keyword optimization.