What is White Hat SEO?
White Hat SEO describes the use of ethical, search-engine-approved tactics (i.e., content creation of the right kind, metadata, and link building) to enhance user experience and organic rankings. Practitioners risk neither penalties nor loss of visibility due to abiding by the overarching principles outlined by search engines. Strategies include issuing authoritative publications, improving site functionality, and earning backlinks through legitimate partnerships.
Examples of White Hat SEO include publishing detailed blog posts that generate traffic on their own, obtaining editorial backlinks from relevant industry publications, and enhancing mobile usability and page load speed.
Related terms: ethical SEO, black hat SEO, gray hat SEO, webmaster guidelines