What are Website Metrics?
These are measurements of visitor interactions and the site’s overall performance, often captured using analytics tools. They include pageviews, unique visitors, bounce rate, session duration, and conversion rate. These indicators help marketers assess campaign effectiveness, re-engineer user pathways, and make computed decisions to maximize returns.
Examples of web metrics tracking average session duration as a measure of engagement, measuring bounce rate on landing pages, and monitoring the rate of completion on form submissions.
Related terms: analytics, KPIs, dashboards, data visualization