What is Video Marketing?
Video marketing is the use of video content for advertising purposes. It can enhance a brand, product, or service through various digital platforms. The rapid adoption of smartphones and video-sharing websites like YouTube, TikTok, and even Instagram has integrated videos into business campaigns. Promotional videos can serve multiple purposes, including but not limited to guarding corporate communications, shareholder communication, thought leadership pieces, tutorials, and videos of live events. Video marketing is successful when each format and message is tailored to the specific platform, and performance is optimized using metrics such as view rate, watch time, and engagement.
A few examples of video marketing are creating product demo series on YouTube, live-streaming new feature reveals on Facebook Live, and producing customer success story reels on Instagram.
Related terms: video advertising, live streaming, video SEO, branded content