What is URL?
The web address, also known as a Uniform Resource Locator (URL), consists of a protocol, a domain, a path, and additional parameters as required. A clear and coherent URL improves SEO, boosts engagement, and enhances readability for users and search engines alike. Virtuous URLs make the website structure clearer, include key search terms, and eliminate redundant query strings and tracking codes. Well-crafted URLs make sharing simpler, significantly improve indexing, and boost click rates when showcased in results.
Examples of SEO-friendly URLs would include: example.com/digital-marketing-glossary; shop.example.com/product/widget-123; blog.example.com/2025/05/seo-best-practices.
Related terms: permalink, slug, canonical URL, URL structure