What is Twitter Retargeting?
Twitter Retargeting uses Tailored Audiences to reconnect with users who have previously engaged with your brand through a website visit, an application interaction, or even from a custom list and show them targeted Twitter ads. Using the Twitter pixel, audience segments can be created based on page visits, specific actions, or conversions through event triggering. Brands are also able to reach potential customers via uploaded CRM email lists or mobile IDs. The targeted audiences receive promoted tweets, cards, and video ads, which increase conversion rates as well as brand recall. There are detailed analytics on engagement and conversion, which help iteratively improve campaigns.
Some examples of Twitter retargeting would be tagging users who have subscribed to newsletters with exclusive offers, tagging users who have viewed the pricing page on the site, tagging app users who have completed the onboarding process, and advertising advanced tutorials.
Related terms: tailored audiences, social retargeting, remarketing, CRM retargeting