What are TrueView Video Ads?
As part of Google Ads, TrueView video ads include in-display and in-stream formats. These allow users to decide which ads to watch, thus ensuring payment only for engaged views. ‘In-stream’ ads are shown before, during, or after YouTube videos and are skippable after 5 seconds. ‘In-display’ ads are displayed as thumbnails during search results or next to other videos. Advertisers only incur charges when a viewer watches at least 30 seconds of playtime (or engages with shorter content) and interacts with the ad. Additional components, such as companion banners and interactive overlays, serve to boost the ad’s effectiveness, while precise performance analytics enable optimization. Video marketing ROI is optimally captured through TrueView because flexibility lowers cost per engagement.
Examples of true-view video ads include enabling product launch advertisements in search results, sponsoring in-display branded video thumbnails as responses, and showing video advertisements on partner websites within the Display Network.
Related terms: in-display, skippable ads, in-stream, Google Ads video