What is Topic Modeling?
In SEO, topic modeling refers to the process of outlining a primary keyword and its associated keywords with the intention of creating seamless content that displays topical authority. By examining associated phrases known as LSI (Latent Semantic Indexing) keywords, you make a flexible, multi-dimensional keyword list for a topic. Adding these terms into headings, body text, and even metadata ensures that search engines perceive them as integral to the content and not tangential. This assists pillar-and-cluster content structures in creating a better user experience and ranking potential. With topic modeling, SEO users won’t force an exact phrase repetition, but instead ensure the page caters to all intents surrounding a given topic.
Some examples of topic modeling are generating synonyms and other related terms for “digital marketing” through SEO software, using the keywords “content strategy,” “social media analytics,” and “SEO best practices” in a blog post, and designing a pillar page where each section discusses a subtopic.
Related terms: content clustering, topical authority, LSI keywords, and semantic SEO.