What is Three Way Linking?
Three-way linking is a method of building links that circumvent direct reciprocal links by forming a triangular one-way linking scheme across three domains. Rather than Site A directly linking to Site B, linking is done in such a way that Site A links to Site B, Site B to Site C, and Site C links back to Site A, completing the triangle. This maintains link equity without the risk of reciprocal-link punishment and automates backlink profile neutrality. This approach encourages organic collaboration and apportions authority. When implemented with contextually appropriate domains, three-way linking significantly boosts SEO credibility, search rankings, and referral traffic. That said, losing thematic focus can trigger devaluation from algorithmic penalties.
A resource page linked by a niche blog, your Site linked to an industry journal, and that journal linked back to the blog complete the triangle.
Related terms: triangular linking, link exchange, one-way links, white hat SEO.