What is Text Ad?
A text advert refers to a paid search type of advertisement that does not contain images or videos, but instead relies on headlines, text descriptions, and displays URLs. In most cases, these ads are placed on a search engine results page. For text ads featuring display URLs, relevant copy is added alongside ad extensions to grab attention. Advertisers actively manage sitelinks and headline callouts to optimize click traffic. Although text ads are richer in media formats, they perform best across devices owing to their simplicity and ease of access. Text ads go through ongoing A/B testing of copy alongside extensions to ensure maximum relevance and profitability over investments.
As an example, we can include a Google search ad showcasing “20% Off Summer Apparel,” a Bing ad featuring site link extensions for “Shop,” “Reviews,” and “Locations,” and a mobile-only search ad showing click-to-call extensions.
Related concepts: search ad, PPC, ad extension, and copy-only ad.