What is Targeting?
Targeting focuses on audience segmentation for a digital marketing campaign based on characteristics such as interests, behaviors, geography, or demographics. Advertisements tailored for specific groups by age, buying habits, or location slots increase interaction. More refined forms, like behavioral or contextual targeting, stream through real-time delivery based on user activity or content on the page. Effective targeting achieves lower spend and clicks with increased engagements; conversely, it improves click-through rate and drives higher conversion rates. Precision in targeting strengthens as data sources and AI evolve, allowing outreach to be hyper-personalized.
Examples of targeting include fitness advertisements for women aged 25-34 who have expressed interest in health, marketing do-it-yourself home improvement projects to homeowners within a 10-mile radius of a specific geographic point, and employing behavioral targeting on users who have previously viewed products.
Related terms: audience segmentation, precision marketing, behavioral targeting, demographic targeting