What are Structured Snippets?
These are added to search advertisements as extensions that showcase specific categories or features of the business’s services and products. They enhance the value of ads by showing pre-click snapshots of what users will find using labels such as “Services” or “Destinations.” This context improves the click-through rate and the relevance of the ad. Each campaign can be tailored by device or schedule, and multiple headers and values may be managed for each campaign.
“Amenities: Free WiFi, Pool, Gym”, “Course Types: Online, In-Person, Hybrid, “Destinations: Paris, Tokyo, New York” are all structured snippet examples.
Related terms: ad extensions, callout extensions, sitelink extensions, price extensions