What is Stickiness?
Stickiness evaluates how often and for how long visitors return to a website as an indication of loyalty and engagement. To boost stickiness, actions such as content updates, news feeds, forums, resources, and user-specific interactions can be implemented. Increased stickiness usually improves SEO metrics like dwell time and return-visitor rate, which improve rankings. Intuitive navigational design paired with incentivized repeat visits increases site stickiness further.
Examples of stickiness include a daily news dashboard refreshed every morning, members-only tutorial libraries, and loyalty program dashboards.
Related terms: engagement, return visits, dwell time, user retention