Social Media Marketing (SMM)

What is Social Media Marketing (SMM)?

Social media marketing encompasses the use of Facebook, Instagram, Twitter, and LinkedIn for advertising either through sponsorships or organically by marketing products or services. Brands can strategically increase their visibility and create loyalty by developing shareable posts, collaborating with influencers, and participating in conversations within the community. Socially paid campaigns implement stringent targeting. Demographics, interests, and behaviors provide high-impact message delivery. Optimization relies on metrics such as engagement rate, shares, and conversion tracking.

Examples of SMM would include boosting a product launch video on Facebook, collaborating with Instagram influencers for a giveaway, and executing LinkedIn Sponsored InMail ad campaigns to B2B prospects.

Related terms: Community engagement, Influencer marketing, Paid social, Content marketing