What is Site Retargeting?
Site retargeting advertisements to users who have visited your site or specific pages using cookies to track and identify users and segment the audience for advertising purposes. You re-engage with interested users and recover lost conversions by serving tailored creatives such as special offers and reminders through different networks. Balance between user experience and reach is achieved through user experience through audience segmentation, frequency caps, and dynamic advertisement content.
Some examples of site retargeting are showing abandoned cart banners with discount codes, cross-sell ads after a purchase, and dynamically showing products that were previously viewed.
Related terms: remarketing, display retargeting, RLSA, audience segmentation