Category: Marketing Channels | Related terms: SEO (Search Engine Optimization), PPC (Pay-Per-Click), Google Ads, Search Ads
What Is SEM?
Search Engine Marketing (SEM) is a form of digital marketing that focuses on promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising.
SEM typically involves running PPC campaigns on platforms like Google Ads, where advertisers bid on keywords to show their ads when users search for relevant terms.
Unlike SEO (Search Engine Optimization), which focuses on organic rankings, SEM is about paid placements, often shown at the top or bottom of the search results.
SEM is commonly used to drive immediate traffic, especially when targeting users who are actively searching for a product or service.