What are Search Terms?
Search terms refer to what we input into a search engine, which does not always align with the keywords one pays for. Looking at search terms through query reports sheds light on actual spoken language, which can be used to refine the type of keyword matching used and highlight negative keywords. Ads and landing pages can be tailored to high-value search terms, which helps improve relevance, quality score, and ROI. Adding new insights gained from search terms to an existing keyword list boosts precision.
Relevant examples include the best noise-cancelling headphones, how to start a blog in 2025, and affordable local SEO services.
Related terms : keywords, queries, negative keywords, and search query report.