What is Search Engine Results Page (SERPs)?
A Search Engine Results Page (SERP) is a singular depiction for every organic search listing, paid advertisement, featured snippets, image carousels, and local packs that display after the query has been performed. Paid ads and organic results are both featured, accompanied by a description and additional unique selling propositions under them. Serp structures differ with the type and context of the query as well as the gadget being utilized, which will determine how the users will engage with the content. Knowing the set of elements on the relevant SERPs assists in formulating both organic and paid SEO strategies for achieving top positions. Structured data can also be set up for rich results such as FAQs or reviews, which will increase the chances of being situated before the hyperlink, not just above it.
For example, the following Google searches (“coffee shops near me”) will prompt a timeless prescribed local map pack. Furthermore, “how to tie a tie” will prompt FAQs and advertisements pertaining to wireless headphones.
Related Terms: results page organic listings, paid listings, rich snippets.