What is Search Engine Optimization (SEO)?
Тhе practice of Search Engine Optimization (SEO) is aimed toward enhancing a website’s visibility in the organic search by improving relevant content, optimizing site performance, and backlink assessment. SEO analysis revolves around several key factors: domain authority, on-page elements (titles, headings, and content), site speed, mobile usability, and link popularity. SEO practitioners perform keyword analysis to optimize metadata and configure backlinks to improve standing. Consistent traffic analysis and changes in the search algorithm enable steady refinement.
Examples of SEO would include: updating title tags to include “digital marketing glossary,” auditing site speed and compressing images, and earning backlinks via guest articles on industry blogs.
Related Terms: organic listings, link building, technical SEO, content optimization