What is Rich Media?
Rich media includes more complex formats of advertising like video, audio, expandable banners, interstitials, and HTML5 units. It includes animated or even interactive ads to capture attention in more sophisticated ways. By using subdivisions like sound, motion, or even the ability for the user to click the ad, rich media can mark higher interest. Mini games, quizzes, and even product tours are a part of rich media advertising, but they should be fast and responsive. The slow load times significantly decrease user experience and damage interest. Optimize your ads to make them more responsive and fast. Advertisers track play rates, expansion rates, and interaction time to gauge performance and streamline the creatives.
Some classic examples of rich media advertising are full-screen interstitial video ads on mobile applications, hover-over product video expandable banners, and HTML5 feature ads with mini-games.
Related terms: interactive ads, HTML5 ads, banner ads, advertising via videos.