What is Results Page?
A Results Page, or Search Engine Results Page (SERP), displays both paid and unpaid listings for a user’s query. Organically generated SERPs come with numerous auxiliary features such as image carousels, snippets, maps, and knowledge panels, which are displayed based on user intent as well as the device being used. SEO and paid strategies aimed to capture real estate are devised based on composition and user interaction on the SERPs. Sharply increasing relevance and visibility can be accomplished by optimizing content tailored to specific SERP components and featured elements.
Some Examples include displaying a local map pack for “best coffee shops,” a featured snippet for “how to tie a tie,” and an image carousel display for modern living room design queries.
Related terms: Rich results, organic listings, paid listings, SERPs, and their fragmentation.