What are Responsive Advertisements?
Responsive ads change their dimensions, formatting, and appearance to fit into various advertisement slots in the Google Display Network and other partnered sites. Advertisers provide headlines, images, descriptions, and logos, and Google tests various combinations and displays the best-performing ad mix. This helps ads automatically resize on mobile, desktop, or tablet, thus maximizing the campaign’s reach. Streamlined management is achieved with the help of automated creative assembly, which enhances inventory coverage and click-through rates.
Responsive ads: An advertisement displayed as a leaderboard on desktop but a native banner on mobile auto-adjusting to fill native placements that are bid on beforehand dynamic combinations forming images and headlines
Related terms: dynamic creative, adaptable ads, asset combinations, display network