What are Push Notifications?
Notifications sent via mobile applications or websites to users are succinct messages that appear on the users’ devices even when the application or internet browser is closed. Pertinent information such as updates, reminders, promotional material, or alerts that seek to re-engage users and prompt some action are sent using the operating system APIs. Marketers set up triggers, such as abandoned shopping carts, content updates, or geo-location-based triggers, to tailor notifications. It is essential to secure explicit consent for notification privileges alongside audience segmentation to avoid notification fatigue and maximize interaction, as best practices suggest.
Other examples include alerting users of a flash sale, reminding users of scheduled workout sessions on fitness apps, and sending location-based breaking news alerts.
Related terms: in-app messaging, web push, opt-in re-engagement, and notification opt-in.