What are Price Extensions?
Price Extensions are relevant to Search campaigns since they are a form of advertising asset that shows several offers with their corresponding price below the main text of the advertisement. They are found in Google Ads and Microsoft Advertising. Advertisers’ Price Extensions allow advertisers to advertise relevant items, each containing a name, description, price, and a final URL. In advertisement auctions, these times are showcased, which helps increase or improve advertisement relevance and click-through rates. With these options exhibiting several choices and directing to relevant land pages, price extensions raise the advertising relevance and users’ click rates. Price extensions improve click-through rates and guide users to the landing page meant for them. Advertisers can set schedules and personalize them by device for exact, precision, trackable results.
Examples of these would be displaying four subscription tiers available to purchase under a software ad or showcasing menu items with costs for a restaurant, or retail campaigns suggesting “T-Shirts: $15–$25.”
Related terms: ad extensions, sitelink extensions, callout extensions, structured snippets