What is Press Optimization?
Press optimization focuses on press releases and media pitches for search engine exposure as well as distribution through news aggregator services. Their discoverability and backlink potential are improved when strategic keywords are woven into the title, body copy, metadata, and relevant documents are linked. Sending optimized releases using wire services and industry portals expands discoverability to journalists and other interested parties. Like SEO, press optimization is a blend of content strategy and technical implementation of best practices for announcements to have high visibility and pull coverage.
Some press optimization examples are embedding demo links to product releases and crafting search-optimized titles such as “AI startup funding round” for better visibility.
Related terms: SEO for PR, keyword press release, media distribution, meta tags