What is Premier Google Partner?
Premier Google Partner is an advertising award given by Google to its Partners that demonstrate high efficacy in marketing by fulfilling stringent criteria like ad spend, growth of clients, and obtaining requisite certifications, actively “shopping” for clients through spend. In a bid to achieve the status, Partner Agencies are required to maintain a Google Ads spending floor, receive certification in specific fields like Shopping or Video, and show consistent success with campaigns. Agencies lagging on any of these requirements get marked as inactive and gain no access to the perks provided of exclusive trust products, support, training, or further education materials that come excellently tailored after passing the premier checkpoints. Agencies advertising the badge gain trust among prospective advertisers, showing that they actually wield and understand complex Google Ads with all its nuances, yielding boundless tangible outcomes during their usage. Unlike other certifications and badges issued, the premier partnership badge stands out due to its heavily monetarily allied perks opened upon achieving set retrieval achievements for the badge.
Examples of Premier Google Partner achievements would include overcoming multichannel attribution gaps by maintaining high retention rates through targeted shopping search spectrum campaigns and advanced video display, and being a diamond-level invited tester for newer features, which unlocks unparalleled access.
Related terms: Google Partner, Ads certification, agency badge, performance bonus