What is Naver?
Naver consolidates many functions into one platform, serving as the primary news aggregator, Q&A forum, blog, and e-commerce site for South Korea. It ensures South Korea stays competitive in the digital search economy, as it serves as the penalized click Power Link system, which serves as the main advertising for local Korean brands. International advertisers are often able to gain access through Yahoo Overture Korea. Naver café communities and Naver Blog cultivate enhanced user interaction around specialized engagement. Feeds of hyper-customized news, shopping, and hot topics, as well as other forms of personalized ui interactions, are stationed on the portal’s homepage. Daum remains Naver’s closest domestic rival, though Naver commands the largest market share.
Recall some examples using Naver: Power Link advertisement for Korean skincare brands; joining travel tip sharing tips on Naver Café; joining travel tip sharing communities.
Related terms: Korean search engine, Naver Café, Naver Power Link, Daum.