Who are Nano Influencers?
Nano influencers are considered to be social media creators with a follower count ranging between 1,000 and 5000. Engagement from followers is much higher compared to larger influencers, mainly due to the fact that they charge at lower sponsorship rates. As spending on macro and mega influencers goes up, brands are opting to work with nanos for authentic promotion at a lower cost. Nanos uses genuine narratives and strong community connections to drive positive interaction around products—the smaller, but devoted, precursor results in significantly better trust and engagement. Brands work with nano influencers to test new markets and adapt to emerging trends.
Some examples of nano influencers would be an Instagram creator with 2,300 followers who showcases eco-friendly skincare, a TikTok user with 4,500 fans who posts a sponsored unboxing of fitness gear, or a niche tech blogger with 1,200 subscribers who reviews wireless earbuds.
Related terms: micro-influencer, influencer marketing, engagement rate, sponsored content