What is Mobile Marketing?
Includes marketing activities using SMS/MMS, mobile push notifications, in-app notifications, mobile search advertising, and app store optimization targeted at users of smartphones and tablets. As mobile traffic constitutes the bulk of all web visits, campaigns must be instantaneously responsive and ensure fast load times. SMS coupon blasts, targeted in-app promotions, and geofenced offers utilize channels that are GPS-enabled and have push capabilities. Engaging users with the ad creatives and user journeys optimized for touchscreens increases participation and conversions. Results are evaluated using CTRs, app installs, and session length.
Examples of mobile marketing include sending users push notifications for unfinished purchases, running an SMS voucher campaign, and serving geo-targeted mobile display ads through applications.
Related terms: SMS marketing, push notifications, in-app advertising, responsive campaign