What are Microsites?
These are independent websites that are more concentrated and designed to assist with a particular event, campaign, or item. They operate autonomously from the leading site’s framework. These microsites usually possess custom branding and user experience revolving around one goal, such as lead capturing or education about a product. Even though microsites are separate from primary sites, they still send back qualified traffic. Such microsites enable accelerated use of sophisticated A/B testing, expert analysis, and focused evaluation diagnostics due to their narrow scope flexibility. Marketers value microsites as they allow the creation of multi-sensory and memorable interactions without the distraction of the full-fledged corporate website.
Microsites Examples: Contest portals hosted on subdomains such as contest.example.com; RSVP-only event pages hosted on their unique domains; Specialized mobile interactive product demos
Related terms: campaign site, satellite site, subdomain, and interactive landing.