What are Mentions?
Any finding of your brand name on an external site or resource, whether there is an active hyperlink or not. Tracking mentions allows one to analyze visibility, sentiment, and share-of-voice concerning the brand in blogs, news sites, and social media platforms. Unlinked mentions present opportunities for link reclamation, which in turn boosts SEO and referral traffic. High-quality mentions on relevant authoritative industry sites build trust as well as credibility towards the brand, thereby marking trustworthiness to Google’s algorithms and users. Proactive monitoring allows timely outreach, reputation management, and content amplification.
Some examples are discovering your company’s name in an industry blog post without a hyperlink to click, citing it in a news article, or referring to it in a podcast transcript.
Related terms: brand citation, unlinked mention, earned media, link reclamation.