What is Marketing Automation?
Softwares that integrates channels like email, social media, CRM, and SEO within a single dashboard to automate repetitive marketing processes and evaluate their performance. Marketing teams can configure triggers, audience segmentation, and drip campaigns to automate processes, all while attributing actions to ROI. These suites provide visual reporting showing revenue aspects, optimization budget, and messaging. Centralized analytics and automated scorecards make reporting more effortless and managing cross-channel collaborations easier. Therefore, marketing automation minimizes manual tasks and accelerates multi-channel funnel lead nurturing.
Examples of marketing automation would be setting up a welcome email series triggered by new subscribers’ signup dates, targeting social updates automation triggered by user engagement with blog posts, and responsive lead assignment based on scoring in a CRM.
Related terms: drip marketing, workflow automation, lead nurturing, integration with customer relationship management tools