What are Long Tail Keywords?
Long-tail keywords—specifically multi-word search phrases—are much too precise. They have lower search volume but higher conversion rates. Because they face less competition, it is easier to attract the right traffic. Moreover, capturing niche audiences becomes easier by seamlessly integrating long-tail keywords into rich content.
Long tail keywords are demonstrated in targeting queries such as “affordable vegan protein bars for athletes,” optimizing blog posts for “cloud accounting software for startups,” and ranking for “best time to plant heirloom tomatoes in zone 7.”
Related terms: niche keywords, keyword research, conversion optimization, search intent