What is Local Search?
These are queries looking for businesses or services close at hand and frequently evoke maps as well as geographically precise results. Striving for local search precision is achieved through orchestrating NAP accuracy (name, address, phone), review control, schema markup, and geo-located NAP data. Location-based signals complement wider SEO efforts, focusing on users in need and within proximity.
Encouraging customer reviews featured in local map packs applies to all businesses. For example, a bakery that has its site optimized for “cupcakes near me” or a local plumber whose structured data boosts his visibility as a “neighborhood plumber.”
Related terms: near me searches, map pack, geo modifiers, local intent