What are Local Business Listings?
Profiles in online directories reveal your company information alongside search results, maps, and labeled pins. Major Online directories allow businesses to claim or add listings, which provide accurate NAP (name, address, phone number) and hours of operation data for users searching geographically. Optimizing such listings can better utilize local engagement opportunities.
Managing local business listings includes claiming and verifying Google business profiles, setting up memorials or maintaining Bing Places listings, ensuring cross-citation on niche directories like Yelp or Apple Maps, and building and maintaining detailed citations.
Related terms: maps listings, citation building, local SEO, and business directories.