What is Link Popularity?
The extent to which external websites connect to yours and their level of authority assesses your website’s prominence. Inbound links and their sources are both factors search engines consider for ranking. Strong link popularity serves as evidence to algorithms that a site has content that is useful and deserves visibility.
Gaining mentions from authoritative industry publications, niche blogs within your sector, and credible directories are all examples of prominent link popularity.
Related terms: inbound links, domain authority, trust flow, link profile.