What is Link Juice?
Link juice is an SEO term for the “equity” or ranking power that passes through hyperlinks between one page and another. Pages hosted on authoritative, high-traffic domains transfer more “juice,” improving the receiving page’s importance. Internal linking also helps distribute this equity throughout the site, which helps search engines understand your priorities.
An editorial mention covering your homepage on a major news site will direct link juice to it. Linking from a popular blog post to a new article also directs link juice. Furthermore, link juice can also be directed by the site’s structure, which can be in the site navigation to highlight key service pages.
Related Terms: link equity, PageRank, authority flow, internal linking