What is Link Building?
The process of gaining hyperlinks from other external sites to your URL remains the crux of effective SEO. Nowadays, search engines penalize irrelevant or low-quality links, so strategies must center on white-hat tactics, which are earning backlinks through genuine outreach and compelling content. Earning high-authority inbound links aids in signaling credibility to the search algorithms, hence helping the web pages rank.
Link building can be illustrated through contextual links acquired through research papers or articles, guest posting on industry blogs, original research that draws citations, and collaboration with renowned companies for backlinks through resource pages.
Related terms: backlink acquisition, outreach, guest blogging, link authority