What are Keyword Tags?
Keyword tags are old HTML elements designed as metas that define target phrases for search engines. Owners of websites made use of the <meta name= “keywords”> tag to indicate pertinent words, but spamming practices led search engines to disregard it. At present, search engines concentrate on the page contents and its headings, without considering meta keywords.
As seen in the example “SEO techniques, content marketing, link building,” borders in modern keyword tagging have been rendered irrelevant due to algorithm changes.
Related terms: meta tags, meta description, HTML head elements, on-page SEO