What is Keyword?
Keywords refer to a single or a combination of words that articulate user queries in search engines. Keywords are paid for in advertising; advertisers bid to display their ads to a selected audience. Placing the target keywords in your content and meta tags as part of your SEO strategy is crucial.
Utilizing “mobile app development” as a search query, “lead generation tactics” within the content, and bidding on “social media management tools” are all examples of keyword application in SEO and SEM.
Similar concepts: search term, query, SEO copywriting, paid search.