What is Internet Marketing?
Internet marketing refers to all tactics used to communicate and reach an audience through the Internet, such as SEO, email marketing, social media advertising, and display advertisements. It offers more benefits than traditional advertising because it provides real-time tracking, dynamic optimization, and personalized message delivery. A cohesive internet marketing strategy spans multiple channels to nurture leads and assess ROI efficiently.
Automated drip email sequencing and dynamic banner advertisement retargeting are favorite examples, along with launching keyword-targeted Google Ads campaigns.
Related terms: digital marketing, e-marketing, web marketing, multi-channel marketing, online advertising.