What is Internal Linking?
Internal linking is the practice of connecting pages of a website using hyperlinks, which helps users navigate through different sections of the site while dispersing “link equity” throughout the significant pages. An optimally designed internal linking structure increases the efficiency of site navigation and user engagement. It also indicates the most critical pages to users and search engines. Moreover, the use of descriptive anchor texts improves both relevance and accessibility.
For example, a blog on digital strategy could reference posts covering SEO best practices or a service page that links to case studies showcasing results achieved.
Related terms: site’s topology, design framework, semi-circular link, anchor text, and navigational link.