What is Influencer Marketing?
Influencer marketing integrates brand partnerships with individuals who already possess a certain level of influence and an active and devoted following within a given sector. Marketers are able to achieve genuine endorsements and influence relevant participation through the trust and reach provided by influencers, be it celebrities, macro-influencers, or micro-creators. Marketers also achieve genuine endorsements and influencer participation through the trust and reach offered by celebrities, macro-influencers, and even micro-creators. Sponsored posts, takeovers, and affiliate collaborations are the most common formats.
A good illustration would be a wellness YouTuber receiving a fitness apparel sent to her for a try-on haul. Other illustrations are a food company sponsoring recipe posts on Instagram and a tech firm running live product demos through respected bloggers.
Related terms: sponsored content, affiliate marketing, brand ambassador, micro-influencer, and endorsement.