What are Inbound/ Incoming Links?
Inbound links, also known as incoming links, are links on other websites that connect to your domain. These links help mark your site for relevance and authoritative rank in SEO. Positive inbound links that originate from well-recognized sources can enhance SEO ranking, increase site traffic, and improve brand image. Also, inbound link construction and monitoring are elementary in off-site optimization.
They can be illustrated by an industrial blog that mentions and links to your in-depth case study in the article, news articles that cite your research, or partner sites that mention linking to your tool.
Related terms: backlink, referring domain, link equity, external link, link building.