What is Inbound Marketing?
Prospects are attracted organically through inbound marketing when value-adding and educational content is created, such as blog posts and webinars. Unlike pushing paid ads outward, inbound strategies trust and foster long-term loyalty. Paid ads are replaced with inbound tactics that assist qualified leads in descending the sales funnel. Other core tactics involve content that uses SEO, social media, and email marketing that is signed up for willingly.
Offering gated e-books in return for email signups, hosting industry-relevant webinars discussing prevalent topics, and publishing how-to guides that are rankable for target keywords are all examples of inbound marketing.
Related topics: Organic demand generation, lead nurturing, permission marketing, pull marketing, and content marketing.