What is Hyperlink?
A hyperlink refers to a piece of text or an image that, when clicked, opens another page, either on the same website or another website. Usually, it appears blue and underlined. In digital marketing, hyperlinks are placed strategically to walk users through a conversion funnel, assist in discovering content, and show relevance to search engines. The chosen anchor text and link placement impact SEO and user participation.
You can have embedded links as “Read our case studies” that point to elaborate, detailed success stories or “Contact us” buttons that take users to fill out a form.
Related terms: anchor text, outbound link, internal link, nofollow link.