What is Growth Hacking?
Growth Hacking is an optimization challenge that applies a marketing and technical blend of product strategy, data analysis, and innovation to drive exponential growth, primarily within startups or SaaS businesses. Continuous learning through testing offers the hypothesis and feature iterations, combined with growth-optimized pathways to acquisition, activation, and retention, to capitalize on low-cost channels.
Growth hacking includes embedding viral referral loops into onboarding workflows, landing page headline variations A/B tested for virality, and personalized in-app prompts to complete courses.
Related terms: Viral Loop, Lean Startup, Activation Rate, A/B Testing