What is Graphical Search Inventory?
Graphical Search Inventory refers to display advertising, which includes banners, rich media units, pop-ups, and browser toolbars that may be contextually targeted or aligned with search terms. These high-impact creatives are displayed throughout the Google Display Network and other exchanges to complement the reach of text ads.
Graphical Inventory includes a 300×250 banner with summer course promotion, interactive HTML5 ads placed on blogs within the industry, and pop-up surveys on partner websites.
Related terms: Rich Media, Contextual Targeting, Ad Exchange