What is Google Penguin Update?
The Google Penguin Update, released in April 2012, impacts webspam by ranking sites lower that partake in abusive link-building practices through paid links or private blog networks. Currently, its signals are part of the core ranking algorithm.
Examples of compliance with Penguin include disavowing toxic backlinks, prioritizing guest post campaigns on higher-tier domains, and cultivating genuine editorial link friendships.
Related Terms: Link Quality, Disavow Tool, Webspam, Core Update